5 Reasons for Choosing Banner Ads

Despite increasing criticism of the relevance of banner ads and increased references to banner blindness, companies spent close to 6 Billion US $ in 2012 to advertise through banner ads. This is a sure sign that banner ads are still very effective online advertising tools that a business will disregard only at their own peril. Below, I list five very good reasons why I continue to advocate the use of online banner advertising.

1.     Effective Audience Targeting

With banner ads you can clearly reach out to a specific target audience based on their purchase histories, geographical location, demographics, or whichever other criteria you may choose. This can be done by collecting information from cookies on the user’s browser. You can also target audiences by posting your banners on sites whose publisher deals with same products or complementary products and services. For example, you can advertise your dry-cleaning services on a fashion designer’s website and as people shop for clothes they get an idea about where to get them cleaned.

 

2.     Versatile Presentation

Banner ads offer creativity opportunities and this makes it easy for the designer to create something that will attract a user’s eye and possibly entice them to click on your banner. And they are so easy to make. With no design experience, one can use a free banner maker to try out some great, creative ideas. Apart from the usual static image, you may use rich media such as unique texts, animations, streaming media, and slideshows. There are compression tools that help you to make great banner ads without slowing down the page’s load time.

 

3.     Builds Brand Recognition

Even when users do not click on your banner ad, a good banner will leave a positive impression on users’ minds. And that is what branding is all about. Banner ads are very effective in creating brand recognition and product awareness. This means that with a good campaign, a user will always end up thinking of your product first before thinking of products from competitors when they have to purchase a product or service that your company provides.

 

4.     Offers Flexible Pricing Structures

Traditionally, you would buy space on a billboard or magazine and post your advertisement in it for a flat fee, regardless of the outcome. Banner ads are not only a cheaper method of advertising, but they also afford the company with a flexible pricing structure where the advertiser only pays for some specific result. These results may be by the number of users who click on the banner, the number of users who provide leads by completing a survey, or the number of users who successfully complete a sale. Advertisers may also competitively bid for prime advertising space on a publisher’s website.

 

5.     Instant Response

If you put out a magazine advertisement, the magazine publisher or distributor may tell you the number of magazines sold. But this will not tell you how many readers saw your advert. Additionally, among those who saw your advert, some of them will like it and follow up on it, some will like it and intend to follow up but forget, while some will disregard it. But you will never know the general public reaction. Banner ads give you an interactive way to assess the impact of your advertising campaign. You can tell how many users visited the publisher’s website, how many users clicked on your banner, how many ended up being leads, and how many made purchases.

Read More

What is DIY Roofing

DIY roofing is a challenging task for most. In this process, you need to do the tasks that professionals have been doing for all of their lives. While it can be intimidating at first, it is a job that you can accomplish on your own with the help of how-to guides and the needed materials. If you are thinking of undertaking a DIY roofing Croydon job, then here are the things you need to know about this tricky yet fulfilling project.

Prepare the Area

Prior to embarking on a DIY roofing task, you need to prepare the area to make sure that is organized and clean. Identify potential problem areas in the site, such as power lines, dangerous access areas, and other hazards.

Remove the wall hangings and loose items; place tarps on plants and shrubs as well as pools and hot tubs to avoid damages. Disable the sprinklers and place your automobiles away from the project area.

Tear the roof and prepare the roof deck

This is essential to remove the old materials so you can see any problems that might lie underneath the desk.

Install protection for the roof deck

Roof deck protection is important as serves as the best foundation for your roofing Croydon project.

Install a leak barrier

Leak barriers are necessary in order to protect your roof from the elements of nature.

Install starter strip shingles

Starter strip shingles are important as they play a big role in wind resistance. They serve as the first line of defense against wind uplift on roof edges.

Nail shingles properly

Under-driven and angled nailing are some of the common causes of roofing problems such as blistering, blow-offs and premature failure. Force, angle, length, location and nail type should be taken into consideration with your DIY roofing Croydon project.

Install the shingles

Shingles should be installed properly as they can protect your roof and add aesthetic value to your home.

Install Valleys

The valleys are areas where leaks commonly occur so you need to be precise and careful in installing these parts by yourself.

Install Flashing

Water seepage usually happens in areas where surfaces intersect. To prevent this, you need to install flashing, especially for the critical areas on the roof.

Install Ridge Vents

Moist and hot air in your roof can damage the furniture and other possessions located in your attic. The amount of ventilation depends on the area so you need to go over the ventilation requirements in your area. The ridge vents need to be installed at the highest part of the roof so you need to be careful as you install these vents on the roof.

Installing Ridge Cap Shingles

Ridge caps protect the vulnerable and stressed areas of the roof. This is also installed on the highest parts of the roof so safety precautions should be taken.

Clean up the Job Site

If you have placed tarps over shrubs, plants, hot tubs or swimming pools, cleaning up the job site will be easy to do. Run the ‘drop zones’ with magnets in order to obtain the nails that might have dropped off during your DIY roofing Croydon task.

Read More

How to Find the Best Business Name for Your Business

Naming a business is like naming your firstborn child. The name needs to be perfect. You don’t want it to be cliché, overused, too normal, or too weird. The ideal name is unique, easy to remember, and expresses the essence of your business. Business naming trends may be similar across an industry. For example, childcare services exude an atmosphere of learning, compassion, and fun. Tech companies often sound a little scientific and a little futuristic. But do you want to stick with the trends or stand out? Here are five ways to find the best name for your business.

Keep Your Eyes Open

Once you begin brainstorming a name for your business, you’ll see inspiration everywhere. Snazzy words will jump out at you from signs, and catchy phrases will dance around in your head while you sleep. Keep a notebook with you or use the audio recorder on your mobile phone to keep track of every flash of genius that comes to you. Don’t be quick to reject ideas, either. Make a note of every possibility. Something that may not seem right initially may work within a different combination of words that comes to you later. 

Mix and Match

Think beyond the way you’re used to speaking and writing. Juxtapose ideas and contrast words. Putting together words that normally don’t belong together can evoke a unique idea that completely represents your business. In fact, you may want to combine parts of different words. Break off a word in the middle and jam it up against a different sound. For example, Mozilla is a combination of the words mosaic and Godzilla.

Parlez-Vous Francais?

When you can’t find the perfect name in your own language, look to a foreign tongue. Maybe you want to reflect your passion with the word fire, but that’s just a little too short and boring in English. The Italian word for fire, fuoco, is exotic enough to attract attention but still sounds passionate and memorable. Better yet, invent your own language. Google wasn’t a verb before the company existed. Intentionally misspell a word and you may have the perfect business name.

Let the Music Move You

Pull up a playlist of your favorite musician’s songs. Perhaps there is a song title that resonates with your mission and company values. Maybe some memorable lyrics will inspire you to come up with a few new ideas. When you feel like you’ve come up with thousands of options and still none of them seem right, ask friends and coworkers what their favorite songs or lyrics are. They may throw your brainstorming in a new, constructive direction.

Try Using Business Naming Services

Business naming services can give you a different point of view. After throwing ideas around for so long, everything begins to sound the same. You may get stuck on a particular path that’s hard to veer away from. Business naming services can bring you angles and ideas you might never have considered.

Read More

5 Things to Consider before Breast Augmentation

They are seen as one of the pillars of female beauty and they are often the first part of a woman that most people see when they meet awoman for the first time.This may be the reason why a lot of women want their breasts to look the best way that they can.This may also be the reason why most women would not think twice about going under the knife to have a breast augmentation.Even if you get to have the breasts of your dreams, itdoes not mean that you go in without proper consideration.Remember that any type and form of surgery is dangerous and this procedure is no different.

What you have to consider

There are some things that you have to consider before you go under the knife to have your breasts molder to whatever shape or size that you have been dreaming of.The first thing that you have to consider is the end result.The way that you want your breasts to look after the surgery.Remember that the shape and sizes that your breasts can take will first of all depend on your body type and the elasticity of the tissues around your breasts.These two factors will have to play some part in what you want your breasts to look like and thus they have to be considered.

Tagging closely to the desired end result is the cost of the surgery and the treatment thereafter.Cosmetic surgery is one of the most expensive forms of surgery and thus serious consideration has to be done in order tohave a cost-effective and affordable surgery.You do not want to leave the hospital bankrupt.Remember that in budgeting for the surgery,you have to think of the costs of the treatment after the surgery.There will be drugs and other things that you may have to purchase.Remember to factor that in.

The other thing is the institution and the surgeon or team of doctors to do the surgery.These will determine the outcome of the surgery and play a part in the cost of the operation.Remember to go for a team that has a reputation for giving good results.Due to the sensitive nature of this form of breast augmentation,there are a lot of things that can go wrong.A good team will help ensure that the chance of this happening is as minimal as possible.

As good as the end result may be,you have to consider the durability of the product that you are going to be getting.Breast implants sag and have to be replaced after some time.Therefore,it is best to have those that are going to last as long as possible.This will ensure that you have a lot of time in-between surgeries before you have to go under the knife again.

The last thing you have to consider is the material that will be used in the breast implants.Remember to talk to your doctor in case of any allergies and have the prepare for any eventualities during thebreast augmentation.Do not be a casualty of something that you can prevent,find out the material and the type of implants that you are going to be getting.

Read More

How often should I Visit to My Dentist

When it comes to taking care of our teeth, we feel rather reluctant to adopt newer methods and consult a professional for help. We figure that a good set of dentifrice or mouthwash would do the trick of making teeth healthy. However, it does not and one would be deceiving one’s own-self and slowly go forward to their tooth decay if they do not become serious about taking care of their teeth properly. One should definitely learn the ways by which teeth get healthy. After all it is very vital part of our body and it helps us chew our food easily and help us talk fluently. Any act of negligence towards teeth may cause one to suffer severely in the long run.

The very first act of proceeding toward healthy teeth is consulting a dentist. After checking up one should take guidelines from the dentist to improve their condition and if the condition is good and try and keep it up by taking care of it properly. One should brush their teeth before and after sleeping. Regular flossing is recommended too. The expert advice’s to cut back on the sugar because it is extremely injurious for teeth to have excessive sugar. Irrigating gums and deep pocket is essential too, for keeping healthy teeth. One should do a monthly check up to make sure they are out of all sorts of danger.

Post Falls is a large community and having a Dental Center within the community is sure easy to reach. Their services would definitely do the promotion for them because they are that good in their job. From whitening one’s teeth, irrigating deep pockets, gum, or getting rid of one’s wisdom teeth, or taking out the first tooth of a little kid, they are efficient in all of these tasks and they have special methods to approach each differently. They offer a healthy routine to help one keep their teeth in the best condition. They even consult patients and help them differentiate between having a shiny whiten teeth and healthy teeth. Most people are happy with the norm that whiten teeth are healthier teeth or shiny teeth are healthier. They are extremely wrong because whiten teeth or shiny teeth do not necessarily mean healthy teeth. There is a big difference and people must educate them-selves by visiting the dental center. After all a smile can say so much and as we long know a smile does go a long way. It can win a conversation, it can charm people and it works on one’s favor in a good way. One must try their best to preserve their beautiful smile by taking proper care of their teeth.

In the modern age of time, there is hardly any community left without a dentist. And if someone lives in Post Falls, they simply do not need to worry at all as Post Falls Dentist is there. They actually work as a family and their chief concern is to make their patient happy and provide them with healthy teeth. 

Read More

How to Prepare Yourself for a Week’s Vacation

Vacation time is an exciting time for all. The prospects of resting, indulging in delicious foods, and experiencing new places and adventures, all raise the excitement levels in the home. I personally recall my very first time arranging a vacation to the Cabinas Playa in Costa Rica.  A week in the surfing splendor of South America had everyone in our house in a euphoric mood. However, I had to get out my checklist of what we all had to do to ensure not only a great vacation but also a smooth return within 7 days. The following outlines the things to do to prepare for a vacation.

Take Care of Deliveries

You should suspend all deliveries for the vacation period, for example, milk deliveries, newspapers etc. You may also ask a neighbor to get your mail from your mailbox as an overstuffed mailbox is almost an open invitation to burglars.

Alert Caregivers

If you have kids and there are babysitters, teachers, or private tutors who attend to them, alert them that the kids will be away. Find someone to look after your pets and plants and give them proper instructions on what to do. Be sure to give them and a responsible neighbor your emergency contact details.

Clean Up

Do a thorough cleanup of the house. Empty the trash, do the dishes, do the laundry, and remove all foods from the pantry and refrigerator that may go bad within the vacation period. At the same time, stock up with non-perishable foods so that when you get back you have food at home.

Electricity

Unplug all electric and electronic equipment from the socket outlets, and then one by one just plug in the necessary ones. Leave the thermostat, water heaters, and air-conditioning at low temperatures. This is to ensure that cold weather does not damage the pipes. This saves energy (and bills) and protects equipment from power surges. You may also leave a few lights on and consider leaving a radio or TV on to give the impression that there is someone home. 

Bills

Any bills that will be due during the vacation period should be paid in advance. This is to avoid disconnection and late payment fees.

Check Car

If your vacation involves a road trip, take the car for a thorough check up and tune up. Fill up the gas tank, check the battery, change oil and other fluids, and check the toolbox and tires, including the spare. Even if you will not be using the car, it gives you peace of mind to return from your vacation to find the car in great shape with a full tank.

Pack Early

Pack your toiletries, clothes, swimwear/beachwear, tents, towels, mobile lamps, surf-boards, climbing gear, and anything else you may require at least a week in advance. This gives you time to remember anything that you forgot, and gives you an idea of what kind of luggage you will be dealing with. Some vacation spots like the Cabinas Playas will rent you surfboards, bicycles, and other equipment. If you will be using planes, the kind of luggage and weight should be monitored. Aerosol cans, gels, and liquid carry-ons should be of stipulated sizes and should be carried in one single, clear plastic bag. The bags should have locks that are approved by Travel Security Administration (TSA) to avoid having them broken while being inspected by authorities.

Travel Preparations

Choose a vacation destination that will be suitable for everyone in your group. Check for age appropriateness and cater for everyone’s interests. Organize passports, visas, inoculation certificates, notarized birth certificates, and notarized authorizations from parents who will not be accompanying their kids (both parents, especially in cases of divorcees). Jointly prepare your itineraries, purchase airline tickets, and book hotel rooms in advance. Confirm everyone’s health insurance status and purchase travel insurance. Refill any prescriptions since not all countries may have the drugs you require. At the same time, make sure not to carry medication that may be considered illegal in countries you may stop by. If in doubt, check with their respective embassies first.

Personal Preparation

Break in new shoes early to avoid discomfort and injury.  Start getting in shape even months in advance, especially if you are going to do a lot of trekking, climbing, or adventures. Check the weather and also learn the dress codes and cultures. This will guide you in making appropriate dressing choices and choosing gear. To avoid boredom on long trips, carry a book or an iPod. Carry decongestants, antiseptic spray, mosquito repellents, anti-diarrheal, and analgesics. Remember any contact lenses, cameras, charge converters, flashlights, alarm clocks, hair dryers, cell phones, and all the chargers.

Safety

Carry wallets in the front pockets, they are harder for pickpockets to access. Remove all ATM and credit cards and carry only one or two and just a little cash. Alert your credit card provider of your travel plans so they do not lock your credit cards when they see transactions from strange lands. Carry the bulk of your cash in money belts or neck wallets and put those under the shirt. When you need to remove cash from those, go to a private washroom and take out what you need and put in your normal wallet.

Office

Delegate duties and make sure everyone knows who handles what. This will ensure you do not get too many office calls while on vacation. Arrange your files well and leave your desk tidy. Share passwords with your boss or an authorized colleague. Set your email to auto-reply. Take your call-in numbers and the passwords for voice messages. 

Read More

5 Ways to Improve Vehicle Performance

Most vehicles come with standard equipment that allows the vehicle to perform at good levels and with sensible fuel consumption. Nevertheless, one may want to increase vehicle performance affordably, while at the same time saving on daily fuel consumption. There are vehicle maintenance techniques that may be used to increase vehicle performance to optimal levels. Below are some basic tips that cost very little yet reap huge gains.

Maintenance

1.Air filter

One way to improve vehicle performance is to make sure the air filter on the intake system is clean. Accumulated dust and debris inhibit the amount of air brought in. To increase efficiency even further one may exchange the standard filter for a cone air filter or a sport filter. These types of filters increase clean air intake by virtue of the increased surface area of their conical shape. The cone air filters may also be placed in the bay zone of the engine where the air is fresher.

2.Spark Plugs

Spark plugs have to endure intense heat during combustion in the engines and these causes wear. Having spark plugs that are consistently strong increases the power and efficiency. To ensure optimal performance, one may change the spark plugs after every 10,000 miles. Even better, one may exchange the regular spark plugs for high performance spark plugs which are designed to endure much higher temperatures.

3.Motor oil

As one uses the vehicle, the motor oil gets thicker as its molecules break down. This causes engine resistance disrupting the optimal movement of gears, cams, and pistons. Regular motor oil change is advised to avoid this. To further enhance efficiency, one should substitute the conventional engine oil for energy conserving, synthetic motor oils which take much longer to disintegrate.

4.Fuel

The type of fuel one uses in their vehicle engines also determines the performance of the car. Adding extreme fuel treatments (XFT) to your regular fuel has been proven to enhance engine performance, prolong engine life, and increase horsepower. Additionally, they reduce harmful engine emissions by more than 30% thereby leading to a cleaner, greener environment. The obvious bonus is that you get to spend less on fuel by getting better gas mileage.

5.Weight

Reducing the weight of cargo and the weight of the car itself can greatly reduce the amount of work the engine has to do. If the car has a roof rack that is rarely used, it may be better to take it down and only fix it on those days when it is needed. Cleaning out your car of extra baggage lightens the engine load and gives the car better gas mileage.

Read More