5 Reasons for Choosing Banner Ads

Despite increasing criticism of the relevance of banner ads and increased references to banner blindness, companies spent close to 6 Billion US $ in 2012 to advertise through banner ads. This is a sure sign that banner ads are still very effective online advertising tools that a business will disregard only at their own peril. Below, I list five very good reasons why I continue to advocate the use of online banner advertising.

1.     Effective Audience Targeting

With banner ads you can clearly reach out to a specific target audience based on their purchase histories, geographical location, demographics, or whichever other criteria you may choose. This can be done by collecting information from cookies on the user’s browser. You can also target audiences by posting your banners on sites whose publisher deals with same products or complementary products and services. For example, you can advertise your dry-cleaning services on a fashion designer’s website and as people shop for clothes they get an idea about where to get them cleaned.

 

2.     Versatile Presentation

Banner ads offer creativity opportunities and this makes it easy for the designer to create something that will attract a user’s eye and possibly entice them to click on your banner. And they are so easy to make. With no design experience, one can use a free banner maker to try out some great, creative ideas. Apart from the usual static image, you may use rich media such as unique texts, animations, streaming media, and slideshows. There are compression tools that help you to make great banner ads without slowing down the page’s load time.

 

3.     Builds Brand Recognition

Even when users do not click on your banner ad, a good banner will leave a positive impression on users’ minds. And that is what branding is all about. Banner ads are very effective in creating brand recognition and product awareness. This means that with a good campaign, a user will always end up thinking of your product first before thinking of products from competitors when they have to purchase a product or service that your company provides.

 

4.     Offers Flexible Pricing Structures

Traditionally, you would buy space on a billboard or magazine and post your advertisement in it for a flat fee, regardless of the outcome. Banner ads are not only a cheaper method of advertising, but they also afford the company with a flexible pricing structure where the advertiser only pays for some specific result. These results may be by the number of users who click on the banner, the number of users who provide leads by completing a survey, or the number of users who successfully complete a sale. Advertisers may also competitively bid for prime advertising space on a publisher’s website.

 

5.     Instant Response

If you put out a magazine advertisement, the magazine publisher or distributor may tell you the number of magazines sold. But this will not tell you how many readers saw your advert. Additionally, among those who saw your advert, some of them will like it and follow up on it, some will like it and intend to follow up but forget, while some will disregard it. But you will never know the general public reaction. Banner ads give you an interactive way to assess the impact of your advertising campaign. You can tell how many users visited the publisher’s website, how many users clicked on your banner, how many ended up being leads, and how many made purchases.

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What is DIY Roofing

DIY roofing is a challenging task for most. In this process, you need to do the tasks that professionals have been doing for all of their lives. While it can be intimidating at first, it is a job that you can accomplish on your own with the help of how-to guides and the needed materials. If you are thinking of undertaking a DIY roofing Croydon job, then here are the things you need to know about this tricky yet fulfilling project.

Prepare the Area

Prior to embarking on a DIY roofing task, you need to prepare the area to make sure that is organized and clean. Identify potential problem areas in the site, such as power lines, dangerous access areas, and other hazards.

Remove the wall hangings and loose items; place tarps on plants and shrubs as well as pools and hot tubs to avoid damages. Disable the sprinklers and place your automobiles away from the project area.

Tear the roof and prepare the roof deck

This is essential to remove the old materials so you can see any problems that might lie underneath the desk.

Install protection for the roof deck

Roof deck protection is important as serves as the best foundation for your roofing Croydon project.

Install a leak barrier

Leak barriers are necessary in order to protect your roof from the elements of nature.

Install starter strip shingles

Starter strip shingles are important as they play a big role in wind resistance. They serve as the first line of defense against wind uplift on roof edges.

Nail shingles properly

Under-driven and angled nailing are some of the common causes of roofing problems such as blistering, blow-offs and premature failure. Force, angle, length, location and nail type should be taken into consideration with your DIY roofing Croydon project.

Install the shingles

Shingles should be installed properly as they can protect your roof and add aesthetic value to your home.

Install Valleys

The valleys are areas where leaks commonly occur so you need to be precise and careful in installing these parts by yourself.

Install Flashing

Water seepage usually happens in areas where surfaces intersect. To prevent this, you need to install flashing, especially for the critical areas on the roof.

Install Ridge Vents

Moist and hot air in your roof can damage the furniture and other possessions located in your attic. The amount of ventilation depends on the area so you need to go over the ventilation requirements in your area. The ridge vents need to be installed at the highest part of the roof so you need to be careful as you install these vents on the roof.

Installing Ridge Cap Shingles

Ridge caps protect the vulnerable and stressed areas of the roof. This is also installed on the highest parts of the roof so safety precautions should be taken.

Clean up the Job Site

If you have placed tarps over shrubs, plants, hot tubs or swimming pools, cleaning up the job site will be easy to do. Run the ‘drop zones’ with magnets in order to obtain the nails that might have dropped off during your DIY roofing Croydon task.

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How to Find the Best Business Name for Your Business

Naming a business is like naming your firstborn child. The name needs to be perfect. You don’t want it to be cliché, overused, too normal, or too weird. The ideal name is unique, easy to remember, and expresses the essence of your business. Business naming trends may be similar across an industry. For example, childcare services exude an atmosphere of learning, compassion, and fun. Tech companies often sound a little scientific and a little futuristic. But do you want to stick with the trends or stand out? Here are five ways to find the best name for your business.

Keep Your Eyes Open

Once you begin brainstorming a name for your business, you’ll see inspiration everywhere. Snazzy words will jump out at you from signs, and catchy phrases will dance around in your head while you sleep. Keep a notebook with you or use the audio recorder on your mobile phone to keep track of every flash of genius that comes to you. Don’t be quick to reject ideas, either. Make a note of every possibility. Something that may not seem right initially may work within a different combination of words that comes to you later. 

Mix and Match

Think beyond the way you’re used to speaking and writing. Juxtapose ideas and contrast words. Putting together words that normally don’t belong together can evoke a unique idea that completely represents your business. In fact, you may want to combine parts of different words. Break off a word in the middle and jam it up against a different sound. For example, Mozilla is a combination of the words mosaic and Godzilla.

Parlez-Vous Francais?

When you can’t find the perfect name in your own language, look to a foreign tongue. Maybe you want to reflect your passion with the word fire, but that’s just a little too short and boring in English. The Italian word for fire, fuoco, is exotic enough to attract attention but still sounds passionate and memorable. Better yet, invent your own language. Google wasn’t a verb before the company existed. Intentionally misspell a word and you may have the perfect business name.

Let the Music Move You

Pull up a playlist of your favorite musician’s songs. Perhaps there is a song title that resonates with your mission and company values. Maybe some memorable lyrics will inspire you to come up with a few new ideas. When you feel like you’ve come up with thousands of options and still none of them seem right, ask friends and coworkers what their favorite songs or lyrics are. They may throw your brainstorming in a new, constructive direction.

Try Using Business Naming Services

Business naming services can give you a different point of view. After throwing ideas around for so long, everything begins to sound the same. You may get stuck on a particular path that’s hard to veer away from. Business naming services can bring you angles and ideas you might never have considered.

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