
Despite increasing criticism of
the relevance of banner ads and increased references to banner blindness,
companies spent close to 6 Billion US $ in 2012 to advertise through banner
ads. This is a sure sign that banner ads are still very effective online
advertising tools that a business will disregard only at their own peril. Below,
I list five very good reasons why I continue to advocate the use of online
banner advertising.
1. ...